When they touched the screen to skip the ad, they also touched the bread and Uno factory alarms went on. User’s phone started to vibrate! Following that, user received an IVR call which reminded them the brand’s “hands off manufacturing” feature: Hi, you just touched the bread, and that is why our factory alarms went on. Because as Uno, we produce our all breads without touching them. Those who didn’t touch the screen realized that the bread they didn’t touch was being produced for them. We delivered their breads to those customers.
